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James and Courtney talk about the importance of creating an elevator pitch. An elevator pitch is used when you need to communicate an important message in a short amount of time. An elevator pitch includes a variation of your mission statement and concludes with the exchange of contact information. Networking is the foundation of great success so preparing an elevator pitch is key when meeting new and important people.

3 Steps by James Lawson

  • Buy what your selling
  • Define a problem and solve the problem
  • Be clear and concise

3 Steps by Courtney Stephen

  • Be specific
  • Pique their interest
  • Be memorable

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