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TCU Book Club

Here are our favourite books. You can find all of the titles that we've mentioned on the podcast below. 

Crush It! - Gary Vaynerchuck

An actionable step-by-step guide to building your personal brand in the age of digital media.

Key Quote:

"There no longer has to be a difference between who you are and what you do."

Deep Work - Cal Newport

When used properly, this book can be a deadly tool for anyone in the pursuit of mastery. Read this one and start making the most of your time.

Key Quote:

"The ability to concentrate is a skill that gets valuable things done."


Strengthen Your Business - Robert T. Bethel

A step-by-step guide to protect your business from disaster from the veteran turnaround expert who rescued 77 dying businesses.

In a Nutshell:

Create a detailed 90-day profit plan, put it up in a high traffic area, and look at it every damn day.

The Subtle Art of Not Giving a F*ck - Mark Manson

Not your average approach to a more fulfilling life, but if you can get past the click bait title it's really quite insightful.

In a Nutshell:

Instead of searching for the silver lining, just stop taking everything that happens to you so damn seriously.

Think & Grow Rich - Napoleon Hill

A timeless business classic that outlines powerful mindset strategies for manifesting the results you want.

Relentless - Tim Grover

The man who trained NBA legends Michael Jordan & Kobe Bryant explains the intense obsession required to stand out among the worlds greatest athletes.

In a Nutshell:

There are 3 kinds of people in this world. Those who are good, those who great, and those who are unstoppable.


The Power of Habit - Charles Duhigg

If you understand the science behind habit formation you can more accurately predict decisions and modify behaviours.

In a Nutshell:

Freewill is surprisingly predictable.

Start with why - Simon Sinek

A must read for leaders in any capacity. Define your purpose and motivate your team with the power of "why".

In a Nutshell:

True leadership is the ability to connect a group of people to a single, meaningful cause.

Extremem Ownership

You will have a new appreciation for the value of accountability after reading these lessons from battle hardened US Navy SEALs

In a Nutshell:

Trust is developed by holding yourself to the highest standard of accountability, even when circumstances are out of your control.

The One Thing - Gary Keller

Cut through the overwhelming mountain of things on you have to do by identifying what matters most.

Talent is Overrated - Geoff Colvin

Master your craft faster by employing the discipline of deliberate practice.

Mindset: The New Psychology of Success - Carol S. Dweck

An enlightening discussion of the "Growth Mindset" and how our attitudes towards setbacks dictate our potential for success.

In a Nutshell:

Whether you think you can or you think you can't, you're right. 

Leaders Eat Last - Simon Sinek

A scientific discussion of leadership and why we, as humans, are programmed to work together.

Tools of Titans - Tim Ferriss

Bite-sized advice from some of the world most successful influencers in almost every industry.

The Four Hour Work Week - Tim Ferriss

The original blueprint for lifestyle design entrepreneurship.